Getting On The Same Page – Verifying Goal Alignment

Have you ever been disappointed by someone or by some product that you purchased?  Nine times out of ten it’s due to not having the right expectations for one reason or another. Investments are no different from other purchases. If you are not clear on what you are getting yourself into, buyer’s remorse usually results. In early stage investing, we use a term to describe setting expectations… it’s called “Goal Alignment”.