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Measuring and monitoring performance runs in parallel with managing every type of business. Many organizations rely on high level financial statements to show year over year changes and business trends in order to plan for the future. But relatively infrequent and high level financials never tell the whole story. There are many additional metrics to take into account which, when tracked on an on-going basis, may provide insight into the overall health of your organization, and its progress toward key goals. 
Collectively, these metrics provide a more complete view of your business – past, present, and heading into the future – and enable business leaders to plan and make adjustments as necessary. The most common term for these kinds of metrics is Key Performance Indicators (KPIs).