Cindy Jordan is neither a psychologist nor a techie, but she founded a company in 2017 that blends elements of both: Pyx Health.
Based in Tucson, Arizona, the startup contracts with insurers to identify and alleviate loneliness among at-risk members through an app and a call center.
“To me, this is just about the straight line between ‘Here’s a problem, we’ve got seriously lonely people,’ and ‘We’ve got to find a way to help them,’” said Jordan.
Like many digital ventures in the field of behavioral health, Pyx is seeing a surge in demand related to the COVID-19 pandemic. Pyx had been expecting to book $5 million in contracts with insurers by the end of 2020, Jordan said. It is now on pace for closer to $7 million.
Pyx has raised almost $6 million from investors including Desert Angels, the Arizona Founders Fund and Todd Davis, the co-founder and former CEO of identity-theft protection company LifeLock. In 2017, Davis sold LifeLock to Symantec Corp. for $2.3 billion.