Phoenix marketing and public relations agency Serendipit Consulting has added $300,000 in annual revenue from its PR division over the past six months thanks to some new software.
Serendipit is the first agency to beta test Phoenix-based IrisPR’s Performance PR program, which helps agencies make more accurate measurements of their return on investment for clients’ campaigns.
About 27 percent of Serendipit’s overall annual revenue of $3 million comes from its PR business. The firm has an additional $400,000 in annual PR revenue in the pipeline to close in the next 30 to 60 days.
Meet the Desert Angels CEO
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Joann MacMaster was elected to be the Chief Executive Officer of Desert Angels, Inc. in January 2020. Prior to taking on the CEO role with Desert Angels, MacMaster served as the Sr. Director of Venture Development for the University of Arizona’s TLA team, focused on the commercialization of university research through the development of startup companies. She has served as a startup founder, mentor, investor, and educator, and is a recipient of the Larry Hecker and Sherry Hoskinson Lasting Community Builder Award. She is an AUTM board member and UA Academic Leadership Institute Fellow and previously served as President of the Arizona Business Incubation Association. She returned home to Tucson in 2000 after living and working in Europe for over a decade and holds an MBA from Edinburgh University Scotland.
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