Despite a significant move to online ads, printed weekly grocery circulars have remained a mainstay of supermarkets, which spent more than $11 billion on newspaper circulars alone last year. A Tucson-based tech startup wants to replace those weekly ads with personalized, digital grocery circulars shoppers can use to get deals on what they buy most via the Web.
Desert Angels portfolio company Recoleta Digital Media got a key boost recently when it was awarded a $250,000 grant as a winner of the Arizona Commerce Authority’s annual Innovation Challenge.
For more: Tech startup looks to create custom weekly grocery ads
