*Tiltify is a portfolio company*
TikTok is making it easier for creators and their fans to donate to favorite charities amid the coronavirus pandemic. The company today announced the launch of a new, interactive feature, Donation Stickers, that creators can use on their videos and live streams in order to raise funds for favorite charities directly in the TikTok app. At launch, these stickers will work to support charitable partners including CDC Foundation, James Beard Foundation, Meals on Wheels, MusiCares, National PTA, National Restaurant Association Educational Foundation, No Kid Hungry and The Actors Fund.
The stickers work like any other, in terms of being added to a video or a TikTok LIVE stream. However, when a user taps on the sticker, they’ll be guided to a pop-up window where they can make a donation to the charity the creator is fundraising for — without ever having to leave the TikTok app.
The donations themselves are being powered by charitable fundraising platform, Tiltify, which handles the payment processing for the donation transactions. Tiltify has experience with donation features embedded in live streams, having previously worked with the Twitch platform on various initiatives.