Experienced investors understand the important distinction between “selling” your company and having someone “buy” your company. It may sound like semantics, but there is a big difference in the price paid in these two scenarios. If you have to “sell” your company, you will be one of many companies that is reaching out to potential buyers. If someone decides to “buy” your company, they will initiate the conversation and are more likely to pay top dollar for your business.
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