Leading Nonprofit CRM & Fundraising Platform Virtuous Acquires RaiseDonors

Virtuous, the world’s leading responsive fundraising platform for nonprofits, today announced it has acquired RaiseDonors, the rapid-growth online fundraising platform. With RaiseDonors, Virtuous will further enable nonprofits to deliver highly personalized and responsive giving experiences for their donors at scale and underscores the company’s deep-seated commitment to accelerate the nonprofit community’s impact.

The acquisition, which comes on the heels of significant growth and market expansion across international development, human services, healthcare, and cause-based nonprofits, also supports the two companies’ shared mission to grow generosity. With RaiseDonors, Virtuous customers will now have more ways to create personalized giving experiences and the flexibility needed to run complex, multi-channel campaigns with embeddable forms, customized landing pages and text-to-give options.

“Flexible online giving experiences are more important than ever before,” said Virtuous CEO Gabe Cooper. “It’s mission critical to a nonprofit’s ability to show its impact and inspire generosity. Organizations need the right tools to deliver personalized and responsive fundraising experiences at scale. The RaiseDonors team are digital fundraising veterans with the experience and innovation required to expand online giving. Together, Virtuous and the RaiseDonors team will empower nonprofits to create more connected experiences and grow generosity.”